The use of the internet – and through it Google’s products – has exploded in recent years in Egypt. From just 1% of people being online in 2000, 53.5% of the Egyptian population now use the internet and 43% of those aged 15 and above use a smartphone.
Of course, Egyptian internet users have a wide range of products and companies to choose from to search for information, watch interesting content, and support their working lives. But we find that once they get online, Egyptians tend to use Google products – 99% have used Search, 95% YouTube and 81% Google Maps.
While women and low income groups remain less likely to be online, they are catching up. From our polling, these groups are much more likely to have recently joined the internet and if trends continue, they will be increasingly be able to benefit from the internet.
So what are those benefits? We looked at how Google products were used, and why, across people’s daily lives, their work, and in their interactions with society and its institutions:
Google helps people contribute to society. Our polling found that people now think they are exposed to a wider range of views, and more sources of news, than before search engines. Our modelling also finds that Google products – particularly Maps – have a major impact on the environment, saving the equivalent of 55,000 round the world flights in carbon emissions.